Gone are the days of the empire line, 'tent' and the 'crumpled-but-comfy' extra large t-shirt. It's 2012 and finally maternity fashion no longer means a 9-month stretch of dressing as a shapeless 'container' for the duration of
Of late, maternity fashion has become chic luxury and rather than being cut to cover, the garments are cut to flatter, enhance and compliment the ever changing physique of the mother-to-be.
Three of the main brands that have had a great deal to do with this revolution are Blossom, Keungzai and Peaks of London. Three fantastic brands with the shared motivation of providing Maternity wear that makes the wearer feel
comfortable, attractive and fashionable, and holds all three important factors in equal stature.
Blossom Mother and Child are pioneers in maternity jeans introducing the denim bar, which gives expectant mothers a wide choice of own brand and designer jeans. Furthermore Blossom were the first maternity brand to
collaborate with designer brands such as See by Chloe & Anya Hindmarch. Expectant mothers are able to have the full Blossom experience by visiting one of their stores in Knightsbridge, which also stocks a multiplicity of accessories and treats for bump, mother and baby.
Peaks of London are the first luxury brand to focus on breastfeeding; designed for women on the go who still want what’s best for their child whilst looking stylish when returning to work and attending social functions. Peak’s
products lift and enhance the body, there is draping to hide the parts that you don’t want to be seen, on top of this a bespoke option is offered for those who require a more tailored piece.
Keungzai is the creator of fashion forward, minimalistic pieces that are cutting edge without compromising on functionality. Also offered is a stylist service to create whole new looks for those wanting something a little different.
Best of all Blossom, Peaks of London and Keungzai pieces are designed to be worn before, during and after pregnancy! This new-era maternity wear now provides what had been missing previously: quality, variety and choice.