BAFTA Young Game Designers is launched at Science Museum in South Ken

Hollyoaks and Newsround stars gather at the Science Museum to launch the third year of the initiative

The British Academy of Film and Television Arts (BAFTA) is launching BAFTA Young Game Designers 2012, a competition that aims to inspire the game designers and game-makers of the future by giving young people the chance to design and create their own video game and develop it with industry professionals.

The competition is open to 11-16 year olds and has attracted hundreds of entries from across the UK every year since it began in 2010. This year, for the first time, young people have two ways to enter:

The Concept Award is for those who have an idea for a new game, and can describe the characters, the world of the game, and how it will be played.

The Game-making Award, presented by Sony Computer Entertainment Europe (SCEE), will suit young people who want to make their own games using game-making software or programming languages. This is their chance to show off their technical skills as well as their creativity.

Young people can enter one or both categories, either as an individual, as a pair or as a team of three. The top three entrants in both categories will be invited to the British Academy Children’s Awards in November, and the winners will have their game developed with experts from the University of Abertay Dundee, as well as visiting a leading games studio.

Mark Green, Web Producer, Science Museum Group (based at the National Railway Museum): "It's enormously gratifying to be helping inspire the next generation of game designers at the launch of Bafta Young Game Designers 2012. We've worked with some of the UK's top developers on the Science Museum's award-winning web games, and we're pleased to be able to share our experience and passion for games."

On Tuesday 1 May, BAFTA launched this year’s competition at the Science Museum, London. Hollyoaks actress Anna Shaffer, who also played Romilda Vane in the Harry Potter films, and Newsround’s Ore Oduba joined pupils from Chelsea Academy, Hammersmith Academy, and Paddington Academy for a series of workshops where industry experts revealed how commercial games are made. The event was hosted by TV presenter Nigel Clarke, and speakers included Mark Parry, Senior Designer at SCEE London Studio, Kristian Francis of BAFTA ‘Ones to Watch’ Award-winners Swallowtail, Mark Green, Games Specialist at the Science Museum Group, and Jamie Cason, Game Producer at Miniclip.

The initiative has also been supported by actor/comedian Ricky Gervais, girl band The Saturdays and actor/presenter Tyger Drew-Honey who, together with Ore and Anna, have recorded a ‘call to action’ film to encourage entries.

The BAFTA Young Game Designers initiative seeks to equip young people with the knowledge, skills and confidence to become the next generation of successful game designers. It aims to demystify the creative process of games development and highlight how key qualifications in areas such as maths, physics and computer science are essential for those wishing to enter the industry.

Harvey Elliott, games industry veteran and Chair of BAFTA’s Children’s Committee, said: “We are delighted to be running BAFTA Young Game Designers again this year, particularly at a time when there has been much debate about how to re-energise the ICT curriculum and make it more relevant to future employment opportunities. Last year, we had some fantastic entries that showcased the skills and creativity of the UK’s young people and we are excited to build on this in 2012.”

The competition is open to all young people in the UK aged 11-16. The deadline for entries is 22 October 2012. Further details about how to enter, as well as teaching resources and details of workshops around the country, can be found at www.bafta.org/ygd.